Target Market

Softstart BTI Target Market

Softstart BTI focuses on incubating young IT graduates and professionals, with the intention of these individuals pursuing entrepreneurship as an alternative to traditional employment, whilst leveraging opportunities to build a sustainable business.  Softstart BTI is particularly receptive to proposals from members of previously disadvantaged groups including black entrepreneurs, women, the disabled and students through satellite incubation.

Softstart BTI aims to develop a diverse blend of clients, who are expected to contribute to the diversity of the incubatee portfolio along some of the following dimensions, which also serve as selection criteria for incubatees:

•	Innovative technology
•	Business potential of technology
•	Market pull, not technology push
•	Ability to raise capital
•	Team quality and potential
•	Incubator fit with innovation content
•	Fit and synergy with other incubator clients
•	Ability of the incubator to deliver value to the prospective client